- January 01, 2019
Public Health England (PHE) has launched a new campaign to encourage smokers to quit in the new year, and the message is that vaping is considerably less harmful to your health than conventional cigarettes.
The organisation’s Health Harms campaign includes a video that visually demonstrates the high levels of tar and cancer-causing chemicals that are inhaled by the average smoker every month, compared to a non-smoker or someone who only vapes.
It’s a stark message and one that clearly shows the benefits of vaping over conventional cigarettes, if you are unable to go cold turkey when you quit. PHE also pointed out that, although vaping isn’t risk free, it’s estimated to be 95 per cent less harmful than smoking.
Although 2.5 million people already use e-cigarettes in England, PHE is keen for more people to swap to vaping over conventional smoking. And one of the concerns the organisation has is that smokers don’t fully understand the health benefits of making the switch.
A survey carried out by the body found that 44 per cent of smokers either believe that vaping is just as harmful as smoking (22 per cent) or are unaware that vaping poses a much lower risk to their health (22 per cent).
Director of health improvement at PHE Professor John Newton commented: “It would be tragic if thousands of smokers who could quit with the help of an e-cigarette are being put off due to false fears about safety.”
He added that the organisation wants to “encourage more smokers to try and quit completely with the help of an e-cigarette, or by using other nicotine replacement”.
According to PHE, of the 6.1 million smokers in England, 60 per cent want to quit. However, many of them try to do so without any assistance and using willpower alone, which has been shown to be the least effective way of kicking the habit.
Dr Lion Shahab, leading smoking cessation academic at University College London, said that research supports