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Why not also checkout our 9 x 10ml Zooom E Liquids for £25!
Welcome to Simply ELiquid — the UK’s trusted destination for premium vape juice. Whether you’re new to vaping or an experienced vaper looking for bold new flavours, we offer one of the largest selections of TPD‑compliant e-liquids in the country. Our range includes everything from classic tobacco and refreshing menthol to fruity blends, desserts, sweets and high‑VG cloud‑chasing favourites.
We stock leading brands such as Dinner Lady, Zooom and many more, ensuring you always have access to the highest‑quality vape juice at competitive prices. Whether you prefer smooth nicotine salts, traditional 10ml freebase e-liquids or large‑format shortfills, you’ll find the perfect option for your device and vaping style.
If you’re unsure where to start, our Ultimate Guide to E‑Liquids is a great place to learn about nicotine strengths, PG/VG ratios and flavour profiles. Or, if you prefer to browse by taste, explore our most popular categories including tobacco, menthol, fruit and dessert e-liquids.
With fast UK delivery, multi‑buy deals and a huge variety of flavours and strengths, Simply ELiquid makes it easy to find your next all‑day vape. Explore the full collection below and enjoy premium flavour without the premium price.
Frequently Asked Questions
What Is E-Liquid?
E-liquid – also known as vape juice – is the liquid used inside an e-cigarette or vape kit to create vapour. It contains propylene glycol (PG), vegetable glycerine (VG), flavourings and optional nicotine. When heated, it produces the vapour you inhale and exhale. All e-liquids sold at Simply ELiquid are fully TPD-compliant and sourced from trusted UK manufacturers.
What Ingredients Are in E-Liquid?
Most e-liquids contain a blend of PG, VG, food-grade flavourings and nicotine (optional). You can also choose nicotine-free e-liquid if you prefer.
Is E-Liquid Safe?
E-liquid is regulated in the UK and must meet strict safety and quality standards. While vaping is not risk-free, Public Health England has stated it is significantly less harmful than smoking. Always store e-liquid safely and avoid skin contact or ingestion.
How Do I Choose the Right E-Liquid?
When choosing an e-liquid, consider flavour, nicotine strength and PG/VG ratio. Popular flavour categories include tobacco, menthol, fruit and dessert. If you're unsure, try a small selection to discover what you enjoy most.
What Nicotine Strength Should I Use?
- 0mg – No nicotine
- 3mg – Light smokers or sub-ohm vapers
- 6mg – Moderate smokers
- 12mg – Regular smokers
- 18mg – Heavy smokers
For a smoother, faster nicotine hit, consider nicotine salt e-liquids.
What PG/VG Ratio Should I Choose?
- 50/50 – Ideal for starter kits and pod systems
- 70/30 VG – Best for sub-ohm devices and large clouds
- High PG – Strong throat hit and sharper flavour
What Are the Different Types of E-Liquid?
There are three main types of e-liquid:
- Freebase E-Liquid – Traditional vape juice with a noticeable throat hit.
- Nicotine Salts – Smooth, fast-absorbing nicotine ideal for cravings and pod kits.
- Shortfill E-Liquid – Larger bottles without nicotine, designed for adding nicotine shots.
Who Should Use Freebase E-Liquid?
Freebase e-liquid is best for vapers using sub-ohm devices or those who prefer a stronger throat hit. Most people start with 3mg or 6mg strengths depending on their previous smoking habits.
What Are the Best E-Liquid Flavours?
Taste is subjective, but popular choices include tobacco, menthol, fruit and dessert flavours. We recommend trying a variety to find your favourites.
What Is Shortfill E-Liquid?
Shortfill e-liquid is a larger bottle of nicotine-free vape juice with space to add nicotine shots. This allows sub-ohm vapers to enjoy high-VG blends without the 10ml bottle limit imposed by TPD regulations. Add one nic shot to a 60ml bottle or two to a 120ml bottle, then shake well before use.
How Do I Store E-Liquid?
Store e-liquid in a cool, dark place away from children and pets. Keep bottles tightly closed and avoid exposure to heat or direct sunlight.
Is E-Liquid Regulated in the UK?
Yes. All e-liquids sold in the UK must comply with the Tobacco Products Directive (TPD) and be registered with the MHRA. This ensures consistent quality and safety standards.