Nicotine pouches are oral nicotine products that contain no tobacco. Nicotine pouches in the UK are also often referred to as “snus” or “white snus” to distinguish them from traditional tobacco-based Swedish snus.
You use a pouch by placing it between your gum and upper lip, where the nicotine absorbs through the tissues in your mouth. Unlike traditional snus, nicotine pouches are available in many flavours, including mint, fruit and other popular blends.
Nicotine pouches typically contain pharmaceutical-grade nicotine, flavours, sweeteners, pH adjusters and plant-based fillers. Some pouches may also contain glycerine or propylene glycol to add moistness.
Nicotine pouches are a good option if you’re looking for a discreet alternative to smoked tobacco, oral tobacco or vapes. Unlike oral tobacco, white snus doesn’t require spitting — and unlike cigarettes or vapes, you can use snus almost anywhere.
Use these nicotine strength guidelines to help ensure that you’ll have a good experience when buying snus for the first time.
Strength note: Manufacturers state the strength of their nicotine pouches in two ways: by the amount of nicotine per pouch and by the amount of nicotine per gram. It’s important to know which standard the manufacturer uses because it’s the only way to know exactly how much nicotine you’re getting.
Snus comes in three different sizes, which are also called formats. Smaller pouches are more discreet because they create less of a visible bulge in your mouth. Larger pouches typically release their nicotine more slowly, but the flavour often lasts much longer.
| Type | What to Know |
|---|---|
| Smaller pouches | More discreet and less visible in the mouth. Some small pouches may also contain less filler material, which can encourage faster nicotine release. |
| Larger pouches | Often release nicotine more slowly, but the flavour usually lasts longer. You may want to adjust your nicotine strength when trying a different format. |
| Moist pouches | Pre-moistened with ingredients such as glycerine or propylene glycol, which can encourage nicotine release and affect flavour and mouth feel. |
| Dry pouches | Release nicotine after they’re moistened with saliva. The choice between moist and dry pouches mainly comes down to personal preference. |
To use snus, place the pouch in your mouth between your gum and upper lip. After a few seconds, you’ll begin to feel a tingle as the nicotine is released.
In the UK, there is essentially no difference between snus and nicotine pouches because most people use the terms interchangeably. Snus was originally a form of oral tobacco product that originated in Sweden.
In the UK, Swedish-style snus with tobacco is illegal to manufacture or sell. UK snus contains no tobacco leaf.
No. UK snus contains pharmaceutical-grade nicotine but has no tobacco.
Yes. Tobacco-free snus is legal for adults in the UK.
Snus provides a discreet, spit-free nicotine alternative that’s satisfying, available in many different flavours and usable in most places where smoking and vaping aren’t allowed.
Snus is an alternative to vaping, and neither product is better than the other. Snus and vaping both have compelling benefits that the other lacks.
Snus typically lasts about 30 minutes before the flavour is gone. However, you can keep the pouch in your mouth as long as you like.
Yes. Snus is legal to carry and use on airplanes.
Snus typically costs around £5 per can. Most cans include 20 pouches, although there is some variation between brands.
When you use snus, the nicotine absorbs through the tissues in your mouth. Snus typically satisfies nicotine cravings within several seconds.
Run your fingernail along the perforated seal to separate the lid and open the can.
You can discard nicotine pouches with your regular rubbish. In some cases, a snus can has an upper compartment that you can use for temporary storage of used pouches when no convenient means of disposal is available.
If you experience hiccups when using snus, it either means that your nicotine strength is too high or that your mouth is producing too much saliva. Try to minimise excess saliva production and consider stepping down to a lower nicotine strength. You can make the hiccups stop by discarding the pouch and drinking some water.
Yes! We offer free shipping on all orders over £30.
We’ll ship your snus order the same day if you place the order before 2 PM on a weekday. Otherwise, your snus will be dispatched the following business day.