Element is a vape juice brand that delivers far more than just a uniquely shaped bottle. Element vape juice is the e-liquid company for people who are tired of the modern trend toward overly complex flavour blends. If you find that some recent e-liquids seem to be complex just for complexity’s sake – they have so many individual flavour notes that actually detecting any of them starts to feel impossible – you are really going to like Element’s strategy of paring things back to the basics. Most of Element’s vape juices contain no more than two individual flavour notes, but don’t let that give you the impression that these are simplistic e-liquids. In fact, creating a perfectly balanced e-liquid with just a couple of flavour notes is a taller task than you might think – but when it’s done right, the result is nothing short of sublime.

Speaking of sublime, the first Element vape juice that you should try is their masterpiece: Strawberry Whip. This e-liquid is evidence of the fact that, no matter how many times the e-liquid companies of the world have done a given flavour profile, there’s still room for someone to do it even better. Capturing the experience of eating a big bowl of freshly harvested strawberries smothered in smooth whipped cream, this is an e-liquid that doesn’t ever get old.

Moving from an e-liquid improving upon a classic flavour profile to one inventing an entirely new paradigm, Fresh Squeeze is a tall glass of freshly squeezed orange juice in vapour form. While that might not seem like such a creative flavour profile on the surface, you’ll notice if you look around that most vape juice companies avoid orange flavours entirely. That’s because the flavour of orange is extremely difficult to capture in an e-liquid – but somehow, the mixologists at Element have managed to crack the code.