Middle-Aged Vapers ‘On The Rise’

April 29, 2022 2 min read

It’s always interesting to read the latest stats on vaping and ecigarette use, and it certainly seems as though the industry is going from strength to strength at the moment, with people of all ages and from all demographics interested in this lifestyle choice - whether it’s because they like the idea of vaping itself or because they want to quit smoking cigarettes.

And now new research from Mintel has revealed that although those aged between 18 and 24 are the most likely to vape, the biggest rise in usage has been seen among those aged between 45 and 54, up from 13 per cent in 2016 to hit 20 per cent last year.

In all, some 19 per cent of Brits currently vape, rising from the 17 per cent seen in 2016, with men twice as likely to use e-cigarettes than women.

Interestingly, the study also highlighted the strong desire for the market to be regulated, with 62 per cent of Brits looking for this to happen in the near future. While 55 per cent of people do feel that vaping is addictive and 42 per cent view it as a gateway to smoking cigarettes, just one per cent of non-smokers vape - so while there may well be the perception that it can lead to smoking cigs, the reality is that very few non-smokers take it up.

“Over the last couple of years the proportion of vapers has increased with a particular rise in 45-54s, despite public concerns around vaping amongst young people.

“This increase in vapers among middle-aged Brits may be reflective of them joining what they consider a fashionable trend. Our previous research shows that 45-54s are the age group that are most likely to agree that vaping is fashionable (71 per cent),” Mintel associate director for beauty and personal care Roshida Khanom commented.

If you are one of those who believes that vaping is addictive or even bad for your health, which is what has put you off in the past, take note of the fact that Public Health England is now pushing the message that vaping is considerably less harmful to health than conventional cigarettes.

The Health Harms campaign includes a video that demonstrates the high levels of tar and cancer-causing chemicals inhaled by the average smoker each month, compared to someone who doesn’t smoke or someone who only vapes. It’s noted that while vaping may not be risk-free, it’s thought to be 95 per cent less harmful than smoking - a good fact to remember!

Understanding the health benefits of vaping and arming yourself with all the necessary facts will be your first step towards quitting smoking cigarettes for good, so do some independent reading and see what you can find out.

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